COMING DECEMBER 4TH A YEAR END SPECIAL DIGITAL CANADA COUNTRY AIRCHECK MAGAZINE!
Coming on December 4th we will issue a very special issue of Canada Country Aircheck Digital Magazine with our
First Annual Year End Special. We will feature all the top stories of 2017. We will recap all the indie music that was released in 2017, coverage of CCMA Music week, a list of all country award winners in Canada and in the USA with the ACM’S and the CMA’S plus we will list the artists to watch for 2018. We will also list how the major festivals did across Canada. We will also supply you with research material that will give you an insight on how country music is doing in Canada. This will be a jammed packed big issue that you will not want to miss. Our Year End Special will help radio stations when they are developing their year end specials with all the information they need in one place.
Look Who Just Made The Case For Targeting Baby Boomers
Regular readers of this blog know a recurring theme is the efficacy of Baby Boomers – those born between 1946-1964 – as a viable, marketable generation. A little math reveals that Boomers now fall between the ages of 53 and 71. And that leaves this massive generation almost completely beyond the parameters of what is described in radio advertising circles as “the sweet spot.”
25-54 year-old adults
For just about every radio station in America, it’s the only demo that matters. That, in spite of the fact there are roughly 75 million Boomers in the U.S., second only to those pesky Millennials in size. And despite robust statistics that clearly show these aging Woodstock Era consumers spend an estimated $2 trillion (yes, with a “T”) annually, they have rapidly become pariahs in most radio strategic research sessions. No one even includes 55-59 year-olds in audience survey for fear of steering a station right smack into the phenomenon of “aging out.”
The much-discussed “demographic cliff” is a stark warning for any format whose demographics start drifting too far northward – a condition that has already claimed Oldies and Jazz, while threatening the future of News/Talk and Classic Rock.
And yet, Boomers continue to be rack up impressive tech numbers. In Techsurvey13, our “Boomer Pyramid” reveals a mature generation ensconced in gadgets, social media, and new platforms.
Read the whole Blog HERE
A COUNTRY CHRISTMAS
12 HOUR SPECIAL
It is our 30th year on air and Cool Broadcasting is happy to announce that CCMA’s Male Artist of The Year Brett Kissel set to host “A Country Christmas”.
A Country Christmas is a listener favourite across Canada, the USA and Europe and this year we celebrate our 30th year on air. The biggest stars will join Brett talking about their favourite Christmas memory, that special Christmas gift they received and their family traditions. This music intensive star driven special includes the required Can Con for our Canadian stations. This 12 hour special is produced in such a way as you can run it an hour or two a day leading up to Christmas to maximize sales and then repeat it in whole Christmas Eve and Christmas Day. A Country Christmas will be ready for download mid November.
A Country Christmas is Market Exclusive. Contact us today to reserve A Country Christmas or to hear a demo. E-mail us HERE
With 10 CCMA Awards Brett was a perfect choice by Santa to host A Country Christmas. Brett the CCMA Awards’ reigning Male Artist of the Year – has announced a three-month Canadian tour beginning in January named after his hit single “We Were That Song” . Last month at the CCMA Awards in Saskatoon, Brett premiered his new single “We Were That Song” with a show-stopping performance live on the nationwide broadcast.
In addition to his second straight Male Artist of the Year win, Brett was also awarded Music Video of the Year and Interactive Artist of the Year, bringing his career tally to 10 CCMA Award wins.
Country newcomer Dan Davidson, who recently celebrated his first gold certified single with his hit “Found,” will join Kissel as a special guest on select dates on the tour.
“We Were That Song” is the first track to be released from Brett’s forthcoming third major label studio album. More information on the new album will be released in the coming weeks.